Esquire TV will take over Style Network spot instead of G4TV, which was killed for NO REASON!

Can you believe this shit?

Hollywood Reporter:

When the Esquire Network launches later this month, it will do so not on G4 but rather on the Style Network, The Hollywood Reporter has learned.

The decision to rebrand the latter –a tightly guarded secret until this morning—comes as NBCUniversal Cable Entertainment Group chairman Bonnie Hammer looks to better define the brands in her cable portfolio.

Bonnie Hammer

So G4TV, home of Attack of the Show, Web Soup, etc., that channel was killed last year apparently for no reason whatsoever.

Well, isn't that just one giant fuck you to the people who worked there.

Apparently the reason is that the Style Network has a lot of overlap with other Comcast cable properties like E!, Oxygen and Bravo. That makes total sense. But why didn't someone figure that out before they fired all the G4 people?

I don't understand! Bonnie Hammer is a better executive than this. She really screwed a lot of G4 employees doing this.

Gonna try to get some reaction from the G4 crew and add it later. 

"I believe that children are our future." They're NOT signing up for cable.

A little Whitney in the morning, at least this song, is good for the self-esteem. Also good for the self-esteem? More money in your pocket, and not having big cable bills is a way to get that done.

Wanna watch the video? Click this. 

MarketingCharts.com has lots of info on how 18 to 24s as they move into their own places are ordering the big broadband pipe from the cable company but NOT the TV package that usually comes with it. This confirms info posted previously here on the blog:

Perhaps even more disturbingly for pay-TV providers, a significant 24.9% of 18-24-year-old broadband subscribers surveyed by TDG said they were highly disinclined (bottom-2 box score on a 7-point scale) to subscribe to a pay-TV service once they move into their own space. The remaining 43.8% are neutral.

It’s a different story for online subscription video services such as Netflix. 48.7% of the respondents said they’d be highly inclined to sign up to such a service when they left home, making them 56% more likely to subscribe to an over-the-top (OTT) service than pay-TV. Only 14.4% said they were highly disinclined to sign up for an OTT service.

BOOM! The death knell for high priced cable packages.